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Archive | Sports Management

Paralympic Positioning

By David Legg, Professor, Mount Royal University, Calgary, AB, Canada
Rob Hain, Partner, Shadbolt Partners, London, UK

While at the 2012 London Paralympic Games in my role as President of the Canadian Paralympic Committee (CPC) I had the opportunity to meet with a small group one morning to discuss the marketing challenges facing those trying to promote Paralympic sport. Read the rest

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Grading The 2012 Summer Olympic Games

The Olympic Summer Games in London offered a mix of old and new as the city hosted for an unprecedented third time, combining its storied history with the realities of staging a modern event. Lisa Delpy Neirotti, professor of sport management at the George Washington University and Jason Gewirtz, Managing Editor of SportsTravel magazine were on site and filed this scorecard grading the results of the event's organizers.
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World Fusion Into Mixed Martial Arts

American spectators have become accustomed to watching mixed martial arts fights on TV or live in Las Vegas, or Atlantic City. Most people are aware that it is a sport combining moves and rules from wrestling, boxing, jiu-jitsu, and kick boxing, and other contact sports, and that it is practiced in a cage. This relatively new discipline has its roots in different corners of the world, such as Japan, Europe and Pacific nations, but also Brazil, also famous for its combat sports.
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Olympic Canoe for Women

In 2000 Boteler became the first woman to compete in the USA Canoe/Kayak Sprint National Championships taking home the gold against an all-male field. She repeated the feat in 2001 becoming the 8th ranked person in men’s canoe! Her successes and lobbying were rewarded with the addition of national championships for women in all canoe events in 2002. Next up, the Olympics.
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